dedication to his readers. All of its communications and marketing assets tell the brand's story - and brand consistency is one tactic Uber's nailed in order to gain brand loyalty. As you can see below, the email even advises personal safety - a nice touch of care to go with the promise of responsive service. A wide range of CSS based menus ready for you to download and use in your next project. Emails triggered by milestones, like anniversaries and birthdays, are fun to get - who doesn't like to celebrate a special occasion?
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Design-wise, it's nothing special - but that's the point. Well, charity: water took an alternate route. Poncho Marketing Campaign: Custom Weather Forecast Some of the best emails out there pair super simple design with brief, clever copy. The folks at Warby Parker made that connection very clear in their email to a friend of mine back in 2014. Check out the copy near the bottom asking to "hang out outside of email." Hats off to Poncho for using design to better communicate its message. That's definitely something to admire. I think this email also makes quite a brilliant use of responsive design.